Managing Team Growth and Delegation in WordPress Plugin Businesses

In this episode of WP Behind the Builds series, host Mark Westguard chats with Maarten Belmans of Studio Wombat to explore the ins and outs of running a WordPress plugin business. Maarten shares his journey from leaving a cushy IT consulting job to traveling Australia and launching his first WordPress plugin. The conversation covers how user feedback shaped his early products, the strategic move into WooCommerce, and the realities of growing a business including juggling freelancing, long workdays, and learning the ropes of marketing. Mark and Maarten discuss everything from the challenges of building dynamic plugins and handling customer support, […]